The Wide Lens PDF
By:Ron Adner
Published on 2012-03-29 by Penguin UK
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win.
This Book was ranked at 7 by Google Books for keyword Science Math Evolution novel.
Book ID of The Wide Lens's Books is _niHUN9fipoC, Book which was written byRon Adnerhave ETAG "xTPS4Ht9Nrs"
Book which was published by Penguin UK since 2012-03-29 have ISBNs, ISBN 13 Code is 9780241961629 and ISBN 10 Code is 0241961629
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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