Winning in Turbulence PDF
By:Darrell Rigby
Published on 2009-08-24 by Harvard Business Press
The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive. But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times. How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation: Your industry's sensitivity: How hard is it hit by this downturn? Your company's strategic position: Are you an industry leader or follower? Your firm's financial position, including cash reserves. The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for: Cutting costs intelligently-sustaining your margins and brand Boosting revenue by refocusing your sales force on the right customers Channeling resources into your core businesses Preparing for bold moves, such as game-changing acquisitions Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.
This Book was ranked at 20 by Google Books for keyword Processes Infrastructure Customer Relations Business Money.
Book ID of Winning in Turbulence's Books is u9EDvyS45SMC, Book which was written byDarrell Rigbyhave ETAG "hhnZuc5x5aE"
Book which was published by Harvard Business Press since 2009-08-24 have ISBNs, ISBN 13 Code is 9781422136461 and ISBN 10 Code is 1422136469
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Book which have "160 Pages" is Printed at BOOK under CategoryBusiness and Economics
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