Market-Led Strategic Change PDF
By:Nigel F. Piercy
Published on 2012-05-04 by Routledge
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. |Reality Checks| throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
This Book was ranked at 35 by Google Books for keyword Processes Infrastructure Customer Relations Business Money.
Book ID of Market-Led Strategic Change's Books is SOsM3aQz0tIC, Book which was written byNigel F. Piercyhave ETAG "Sg/A9K1zdMo"
Book which was published by Routledge since 2012-05-04 have ISBNs, ISBN 13 Code is 9781136379178 and ISBN 10 Code is 1136379177
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Book which have "784 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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