How to Win Customers in the Digital World PDF
By:Peter Vervest,Al Dunn
Published on 2000 by Springer Science & Business Media
What can digital business technologies do for you, as a user, manager, strategist, marketeer or sales director? This book presents a template for seizing these new opportunities. Six cases demonstrate both power and risks of digital business technologies. Winners use them to make front-line people the point of decision making, to unlock information about customers; and to manage the fulfilment of their commitments. These are Total Action organisations, making every activity inside their organisation directly relevant for their customers. The authors take you on a discovery tour of new management concepts to create the winning organisation in the digital world.
This Book was ranked at 39 by Google Books for keyword Processes Infrastructure Customer Relations Business Money.
Book ID of How to Win Customers in the Digital World's Books is k7VQH4EfDsEC, Book which was written byPeter Vervest,Al Dunnhave ETAG "Z1zi1jCExos"
Book which was published by Springer Science & Business Media since 2000 have ISBNs, ISBN 13 Code is 9783540665755 and ISBN 10 Code is 3540665757
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Book which have "244 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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