Sports Marketing PDF
By:Christine Brooks
Published on 1994 by Benjamin-Cummings Publishing Company
Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure. Ideal for both beginning and seasoned sports marketing professionals.
This Book was ranked at 14 by Google Books for keyword Processes Infrastructure Strategic Planning Business Money.
Book ID of Sports Marketing's Books is X9TtAAAAMAAJ, Book which was written byChristine Brookshave ETAG "HZyDoENkSws"
Book which was published by Benjamin-Cummings Publishing Company since 1994 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "333 Pages" is Printed at BOOK under CategorySports and Recreation
Book was written in en
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